By Michael Gillespie | Operator

Strategic Guide for Issue #10

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Consider

The clearest, most effective pitch you can ever make to a potential customer is this:

“We understand your problem. We built this to help you fix it.”

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Use the guide below to help re-focus your membership offering into one that effectively communicates and solves problems for your members.

1. Reframe the Core Value

Consider: What problem does your membership solve right now in your member’s life or work?

• Strip your messaging down to the core pain point.
• Use real language your audience uses, not internal feature jargon.
• Replace “access to a library of resources” with “helps busy founders make better decisions faster.”

2. Audit Your Features for Usefulness

Consider: Are your features being used to solve a problem—or just filling space?

• Inventory your current offerings. For each, write the specific problem it solves.
• Sunset anything that doesn’t earn its place.
• Elevate what's working by doubling down with tutorials, real-world use cases, or member stories.

3. Bake Problem-Solving into Your Onboarding

Consider:  Does your onboarding make it obvious how to get value—fast?

• Introduce a “quick win” path that solves one small but real problem on Day 1.
• Map member intent during sign-up, and adapt their journey accordingly.