<aside> ✅

Consider:

• Do you use the term “subscription” frequently and/or exclusively on your website?
• What terms do you use in your call-to-action? (i.e. subscribe now, subscribe, sign up, etc.)
• Is your overall website messaging and call-to-action aligned with the reality of what your product actually is and does? </aside>

Is my Product a Subscription or Membership?

“Membership” is the aim

Membership-first Words that Increase Conversions