By Michael Gillespie | Operator

<aside> ✅

Consider:

• What part(s) of your membership can be deliberately limited? </aside>

Why build scarcity into your membership?

In today’s competitive landscape of subscription products, scarcity is a requirement for membership operators who desire to build long-term recurring revenue streams that are not only robust but can withstand the constant push and pull that exists within the subscription industry.

<aside>

In membership specifically, you’re not competing against the breadth of content of other products in your market.

Rather, you should be competing on the desirability aspect of your product.

</aside>

When you begin to compete on desirability, the entire game changes.

You need scarcity in your membership because it:

✅ Builds exclusivity and prestige

✅ Justifies premium pricing

✅ Drives urgency and immediate action

✅ Creates highly engaged, close-knit communities

Below is an 8-step guide for implementing scarcity elements in your membership offering. These can all be used together, or you can choose to incorporate individual elements, depending on the current structure of your membership program.

Step 1: Define Your Scarcity Strategy